One Community aggressively open sources, free-shares, and promotes everything we do. Our organization believes that this is the key to making sustainability self-replicating and mainstream. We are implementing a four-phase strategy to achieve:
This page describes the details of our current and future strategies putting all this together and engaging, expanding, and leading the global sustainability movement for The Highest Good of All.
We believe global sustainability is possible if enough people want it. To exponentially expand the audience we are creating entirely new markets for sustainability by designing, demonstrating, and aggressively marketing and open source project-launch blueprinting comprehensive sustainability models that are:
We see each of these components contributing significantly to our model for helping people create self-sufficient and sustainable teacher/demonstration community, village, and city models. These will then demonstrate and teach additional groups of people how to build even more sustainable city models, leading to exponential interest and expansion.
One Community Global markets completely online. This marketing strategy supports our our mission “to help people create a better world by demonstrating a more sustainable and enriching way of living and open source everything needed for replication.” It also supports one of our major business objectives: Be the leading influencer for creating a comprehensively sustainable civilization.
The One Community promotional engine is how we are forwarding these goals while promoting our like-minded volunteers and consultants. It is designed to grow indefinitely and exponentially once we are funded, on the property, and hosting people. Here is what it currently includes:
Every week, One Community produces a progress update blog (and video). These share the work and progress of our all-volunteer team. People who’ve contributed are credited in each weekly blog by name and with links to their own websites, LinkedIn profiles, etc. Each blog title is search engine optimized to help it rank high on both YouTube and all the major search engines. We also promote these blogs through 15+ social media networks.
Due to a very generous grant, we have a $10,000 per month internet advertising budget. To maximize the effectiveness of this campaign, we are continuously researching keywords, refining our message, building web pages, and working to develop what is arguably the most comprehensive, well-researched, and diverse marketing plan in the sustainability industry. This is an ongoing process and we intend to keep using and expanding this global marketing approach for the foreseeable future. We see this as a hugely beneficial aspect of our promotional engine that we use for the benefit of not only our project but everyone who chooses to work with us and be a part of our global change strategy.
We post weekly updates, blogs, every new page we create, and other promotional material to over 15 different social media networks including our Facebook Fan Page with 10,000+ followers, Twitter, LinkedIn, Instagram, Pinterest, and every other major social networking platform. We also host a 3D collaborative group, Highest Good Facebook group, and post weekly to multiple forums totaling a weekly reach of over 50,000 people. The combination of creating constant new content and posting to all these networks increases global exposure for us and our team, drives traffic to our website and our partners’ websites, and elevates the search engine rankings for everything we create and promote.
We are experts in search engine optimization and maintain a weekly search engine optimization research and integration strategy that has researched well over 500,000 keywords to identify the best terms to maximize our website exposure through search engine results and the above mentioned ad campaigns. Every page, post, and promotional piece we create is specifically optimized and cross integrated with our many social media networks to maximize our rankings with all the major search engines.
The purpose of our organization is to create, demonstrate, and lead open source project-launch blueprinting for building self-sufficient teacher/demonstration communities, villages, and cities modeled after One Community. As part of this, we have a detailed strategy to become the number one provider of open source and free-shared information in the world within 6 months of arriving on the property. It includes the creation of over 300 YouTube videos, 12 full component reproduction/duplication tutorials, a comprehensive live-streaming strategy, Q&A forum, and more. See our Open Source Blueprinting Page for complete details.
Our collaborative business culture also integrates with every aspect of sustainable and self-sufficient teacher/demonstration community, village, and city creation. While we are purposed to create and free-share open source tools, tutorials, and resources, the following are areas we will be outsourcing to the like-minded consultants and business partners who support this vision for global change, living and creating for The Highest Good of All, and helping us along the way:
One Community’s specific part of the four-phase global change strategy is to create and demonstrate the blueprints needed to demonstrate, demystify, and simplify the building and establishment process of self-sufficient and self-replicating teacher/demonstration communities, villages, and cities all over the world. We will provide people with an easy-to-follow roadmap and we are also in the process of building the necessary team to support people’s additional needs in every other aspect of the building, evolution, modification, materials identification and delivery process, etc. of all future builds following our lead.
We see these relationships as being a significant source of revenue for our consultants/collaborators because they will be sourced from the entirely new market we are creating through our global change and open source strategy – two strategies that will continuously engage the mainstream public as we demonstrate what we are doing as a better form of living that is replicable, more affordable, provides more of what people want in their lives, and allows people to participate in this growing movement for The Highest Good of All too.
Combining everything above, our organization can take a non-traditional approach to its marketing strategy. Instead of investing significant financial resources to reach a small market segment, we are focused on quality content creation that requires virtually zero financial resources, is easily shareable, and engages the general populace of internet users. This approach is more resource efficient and integrates seamlessly with our Mission.
One Community’s marketing focus is the creation of a quality product. Putting the majority of our efforts into creating a good product, i.e. our open source blueprints and tutorials, high quality videos and images, and other examples of the products, helps to complete the company objectives while providing globally usable/valuable content.
With many companies marketing budgets tend to be twice as large as operation budgets to help ensure that the product sells. Free-sharing quality content the way we do enables us to avoid these costs while engaging a much broader demographic. This benefits the public as a whole, drives even more traffic to our offerings, and is building a following that will later be or refer paying visitors for One Community.
The main product for One Community is its open source library of blueprints and tutorials. These tutorials, images, and videos are being produced and designed to engage our audience to use them for their own benefit. We post what we create on this site and across 15+ social media platforms.
Another part of One Community’s marketing efforts is in the meta data of its content. Most social media platforms and online search engines use meta data and keywords for helping a user find what they are looking for. One Community has spent 1000s of hours researching and evolving our strategy for effectively engaging this. We also have a $10,000/month grant that we use to run ads pointing to our free-shared content. Combined, these have created a very effective strategy for helping online users to find, engage, and further share and spread our content and message.
Market segments that can support One Community most directly include volunteers, the “Pioneers” who will help build and live in the villages, and possible investors. To help reach these segments, we are casting a wide net of engagement. This consists primarily of building a following across several social media platforms and developing 100s of quality website pages. This broad and diverse internet presence makes it easier for our content to spread. So anytime specific campaigns are initiated, these foundations make it easier for us to reach our target audiences.
Since our main means of marketing is through content creation, content and platforms where this content exists and is shared are of great importance.
This website functions as an encyclopedia of information for users to reference. With over 1000 pages, this website has a practical use for people who wish to engage what we are offering. The website can be considered a product within itself, which is why efforts for developing its pages and content are among the highest priority for One Community.
The open source library creates the content that becomes the webpages on the website. This content is designed to be highly visual, user friendly, and thorough so that patrons are more likely to follow and use the content for their benefit. Pages, images, and videos are formatted to encourage user sharing and be easy for search engines/people to find.
The One Community Experience will be a living example of all we’re creating and sharing. The seven different villages will be places people can visit and stay and the construction and operation tutorials, images and videos, timelapse videos, live-streamed classes and activities, and the related website pages will continue to create content that is both engaging and practical. This content will help us continue to raise awareness about One Community and the global challenges we are addressing while marketing the One Community experience as a worthwhile overnight-stay option for recreation, vacation, and/or education.